Masterclass

Masterclass Product Management for Digital Services and Products

One of the biggest challenges within companies is the lack of clarity about what a product manager does. What are the core responsibilities and tasks of a product manager? Without a clear understanding of this role, teams can work inefficiently and face unclear expectations, significantly reducing the effectiveness of product development.

What should I build?

Many companies don't know what to prioritise in development or how a feature should look or work to best serve the customer. This leads to long lists of potential features without real insight into whether they are suitable for the product, target audience, or contribute to go-to-market strategies or reducing churn. As a result, resources are wasted and the real needs of the customer are not adequately addressed.

Effective decision making for product success

Decisions are often unsupported by data and based on gut feeling. There is also a lack of thorough market exploration, leading to missed crucial insights into customer needs and market trends. This results in products that do not align well with market desires, making them less successful.

Pitfalls in building solutions

Many organisations think they are working agile, while in reality, they still adhere to a waterfall approach. This misconception leads to inefficiencies and missed opportunities for quick iteration and improvement. Additionally, companies often spend months developing a minimum viable product (MVP), only to find at launch that no one is willing to pay for it, resulting in wasted resources. Some companies get stuck in an endless cycle of testing and validation, significantly slowing down progress.

In our exclusive masterclass on digital product management, we offer a structured learning path that addresses these challenges and elevates your skills to new heights.

For whom?

(Junior) product managers and product owners from companies that develop and manage digital products.

Programme

	10:00 - 10:30	Registration and welcome with coffee and tea
	10:30 - 11:15	Introduction to Digital Product Management Learn the basic principles of digital product management and discover the core responsibilities of a digital product manager.
	11:15 - 12:00	Product Vision & Strategy Understand the importance of having a clear product vision and strategy. Learn what a product strategy is, what it is not, and how it helps to achieve success.
	12:00 - 13:00	Networking Lunch Break
	13:00 - 14:00	Stakeholder Management Focus on effectively managing relationships with various stakeholders. Learn how to collaborate effectively with software engineers, product designers, sales, marketing, support teams and executives.
	14:00 - 15:00	Effective Product Development Explore techniques for effectively assessing opportunities, focusing on creating value for both customers and the company. Learn how to manage technical debt and integrate security into the development process to ensure products are safe and future-proof.
	15:00 - 15:30	Coffee Break
	15:30 - 16:30	Measuring Product Success and Data-Driven Analytics Learn to measure product success using quantitative and qualitative analyses. Discover how to use data insights to continuously improve your product.
	16:30 - 18:00	Closing and Networking

Price

Thanks to the support of VLAIO within the framework of the #industrypartnership project, companies located in Flanders pay only 402 euros. The participation fee for this crash course is 1.341 euros for companies outside of Flanders.

This programme is part of Industriepartnershap in which 17 Flemish innovation partners offer an integrated service to stimulate growth and innovation in the Flemish industry in the 3 following themes: Digitisation, Sustainability & Industry 4.0. They do so under the leadership of Agoria and Sirris and with the support of Agentschap Innoveren & Ondernemen.