Leuven-based start-up KampAdmin supplies an online software package for youth camps, monitor services, and group trips and excursions. From registrations and logistics, group programmes and payroll to mailings and statistics, KampAdmin offers camp organisers an integrated tool covering all aspects of camp administration.
“With the right tools, KampAdmin acquired a wealth of information about how people use the application. This provided the perfect basis for optimising the user experience.”
The Sirris bootcamp held on 22-23 April 2015 was about developing viable Software-as-a-Service (SaaS) products. During the interactive two-day event, KampAdmin founder Pieterjan Muller and other ambitious entrepreneurs teamed up with Sirris experts to seek ways of enhancing their SaaS products. They looked at an array of issues linked to efficient product management, from analysing user behaviour to choosing the right monitoring tools.
Practice over, it was time for the hard work to begin, as the brains behind KampAdmin set about putting the practical advice of Sirris’s experts into action. A number of small but effective implementations were deployed to gauge the application’s user-friendliness: tools such as Inspectlet, which records videos of online visitors’ behaviour, and Mixpanel, offering advanced analytics of web and mobile use.
With the right tools, KampAdmin quickly acquired a wealth of information about how people use the application. This provided the perfect basis for optimising the user experience. For example, it was decided to introduce automatic identification in email links, which drastically reduced the number of requests from KampAdmin users to reset their login details. This may seem a minor detail but it is features like this that make or break the user experience – and hence the viability of a new application.