Making money with a product that hardly ever breaks is a real challenge and requires a different perspective: don't sell your product, sell the use of your product or its functionality. Does this sound a little abstract? We will make it concrete by giving an example of an SME that manages to offer its product - an entrance mat - as a service to the customer.

Veldeman Bedding in Opglabbeek, Limburg, is one of the major mattress and bed manufacturers in Europe. The company is working on a sustainable approach to its product and manufacturing processes and recently came out with their first circular collection.

Belgium is the fourth most productive country in the world, but our productivity growth has been sputtering. In this series we present five practical tips to boost productivity in the office and on the shop floor.

Belgium is the fourth most productive country in the world, but our productivity growth has been sputtering. In this series we present five practical tips to boost productivity in the office and on the shop floor.

Belgium is the fourth most productive country in the world, but our productivity growth has been sputtering. In this series we present five practical tips to boost productivity in the office and on the shop floor.