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Digital servitisation

Digital servitisation links digital services to products

The revenue model of digital servitisation, whereby physical products are enhanced by digital services, offers product manufacturers a wide range of new opportunities, but also presents new challenges. Businesses that would like to make their products smart and connected need to consider integrating sensors and connectivity in their products, but adding hardware is not enough, software is also required. These changes also have an impact on the existing business model and more. These factors raise the threshold to start the process.


Sirris organised its inspiration workshop twice, on 23 January and 25 June, for companies that manufacture physical products and were considering moving towards smarter, more connected products. The objective is to provide an overview of the whys and wherefores of digital servitisation, and to help companies get on the right track. The process is based on the ‘How was it made’ principle, the existing proof-of-concept is analysed and each building block is explained, including all the decisions that led to this result. In addition to technological aspects, we also discussed the impact on the organisation as a whole and on their business model.


These workshops –attended by about 50 participants and forming part of the Industry 4.0 Digital Servitisation Living Lab ('Proeftuin Digital Servitisation'), an initiative to support companies to draw up their digital servitisation proof-of-concepts within the context of their own product range – were supported by VLAIO (the Flemish Agency for Innovation and Entrepreneurship).

Demonstrations show potential

A remote-control vacuum cleaner with additional features was demonstrated at Open Bedrijvendag on 6 October 2019. The experts demonstrated how they can assist businesses to start making smart, connected products and to work on digital services based on the collected data. During the demonstration, visitors had the opportunity to experience our remote-control smart robot vacuum cleaner. We demonstrated how the collected data can be used to add new features. This demonstration formed part of VLAIO's Digital Servitisation Living Lab.


At the Advanced Engineering trade event, held on 22 and 23 May, Sirris organised its own programme of lectures, with four presentations on topics within our fields of expertise, entitled ‘Future-proof products are light, smart and micro, to be achieved with advanced engineering methods'. One of these lectures explained how to add digital services to your products. These smart, connected products represent the essence of the new platform for the delivery of value using digital services, the revenue model of digital servitisation. This means the manufacturer, integrator or operator can gain new insights into the use of the product. This information can then be used to create a new revenue stream from customers, or to significantly reduce operating costs. The purpose of this presentation was to provide companies with more information on digital servitisation and why it is useful, to motivate them to start its implementation.


The Future-proof by Sirris event, a corporate event held on 20 June 2019, included a testimonial by Java Coffee Company, another company taking part in the "Proeftuin Digital Servitisation".